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Don't really have the time (nor do I suspect others have the inclination to read a lengthy post on it ) to post at depth but whilst I agree that on demand is certainly proliferating (esp. among indies that cannot pick up distribution beyond the narrowest release) and that's the general trend, there's too big a threat to the current model's profitability for studio pics to beam direct into your home. First reason being the obvious economic disadvantage: 4 people pay for tickets at the cinema, whilst one ticket will cover them on demand. That's a lot of revenue lost. You could argue that would be mitigated by the studios cutting out the distributor (and you only have to look at Vue to see that happening in distribution) but I thought vertical integration was not possible after the battles of actors' unions years ago? Can't be arsed to Google the answer.
RE: Megaupload and SOPA; it's a tough balance to reconcile fully. Whilst you have to protect the copyright - and we can't always expect a free lunch - laws that will inhibit the internet are to detriment of us all. It would also be incredibly hypocritical in light of much criticism of Chinese censorship of the internet.
Whoever said that habits are changing and if you price it correctly (hence the growth of Netflix, LoveFilm, Spotify, etc) people will pay is on the money. To me, it makes sense to consume all of your content with either one static monthly subscription payment or a pay-as-you-view 'cloud usage' of content. That said, how do you consolidate the different services such as Spotify for music and Netflix to incorporate content into one comprehensive service? Well, I'm sure that Facebook and Google (via YouTube) will be looking to answer the question. Content and how it's provided is extremely dynamic and interesting right now and is like a contemporary playing out of the VHS v Betamax wars of the '80s with the added ingredient of consumer choice via pirate sites.
And while no one's mentioning it, I am curious if anyone is concerned about Google and privacy. I'm sure by now everyone knows their logarithms read your email and turn that into directed ads. If someone sends me a script about a car chase, and we discuss it in the email, I'll find ads for auto related products. But it's much, much deeper than that.
Once upon a time, back when I was running the bar, I signed up for youtube thinking to post videos from the bar. That was about 2.5 years ago. Less than a year ago I signed up for my first gmail, under a different name. Youtube knows its me, though, and started logging me in automatically, even though I have no idea what the password is and am never prompted for it. All I use is the gmail account. But it gets scarier.
Some time ago I noticed that youtube had assigned me a profile picture. You know where they got it? Facebook! My facebook account was originally created for the bar, so for the profile picture I made an Irish flag with the name of the bar on it. That picture now appears on my youtube profile. Unbelievable.
I have long believed that artificial intelligence, when it arrives, might evolve from search logarithms. I even flirted with writing a story on that a couple of years ago. We know Google uses information gathered from any of its services. It has a profile on you based on what you search for, and based on emails to and from you. But the fact that it can take a profile picture from Facebook and assign it to you tells us they are searching much more than just their stuff. You never really know when Google is watching.
Back on topic of the cinema versus home viewing - I'm finally getting to see Shame tomorrow and cannot deny that some of my excitement is owing to the fact it's at the cinema. There's just something in rocking back with your lady friend, whilst a bunch of strangers shuffle their obscenely overpriced popcorn and slurp their sugary cokes.
Good posts from Andrew and Kev. I agree about Google, Kev. I get the sense that the internet is going to be changing a whole lot in the next few years as issues like advertising and piracy push it to the forefront of corporate and political agendas, as well as that of public discourse.
The problem, Chris, is also that the search logarithms make mistakes. They assign attributes that are wrong, sometimes even mixing up an individuals sex. Google doesn't care, though, because the purpose is to sell stuff. It's all about percentages to them, not accuracy. I am not at all one of those conspiracy types that rants about "corporate" this and that, like those people that think the oil industry has hitmen who prevent new technologies from becoming public. But Google is one of those companies I don't trust at all.
Andrew, yes, there is something about going to the movies. I don't go often, maybe once or twice a year, but each time I do I find myself thinking it's much better than watching it at home, no matter how big your screen is. I think cinemas need to a much better job of marketing the whole experience. There should be bars and coffee shops that encourage people to make it a more social experience before or after the film.
I think cinemas need to a much better job of marketing the whole experience. There should be bars and coffee shops that encourage people to make it a more social experience before or after the film.
Very much agree with this. After all, what's so beautiful about film is being able to discuss it and come to a deeper understanding of what you and others thought of it, much like what we do here with scripts.
There's a theatre in Vancouver that has a Sunday morning screening once a month at which they screen a film, then serve brunch in a large room where everyone can socialize, discuss the film, and so on. It's a great experience and I wish more theatres were able to allow more of this type of thing.
When I was a kid, there were always huge lines at the popcorn counter. I mean huge. And it was expensive, but it wasn't ridiculous. When I go to a movie now, there's literally no one in line, even though the cinema is crowded. These are big companies, so you tend to assume they know what they're doing when it comes to maximizing profit. But it seems to me that they've made stuff so expensive that they are losing money because no one buys any of it.
It is a different world. I remember lines at the cinema, all the time. Whenever I big movie came out you had to be willing to wait in line. Does that happen any more? Other than Harry Potter, of course?
There's a definite need for a more segmentation at the box office. Increasingly there appears to be more moves towards this with 'dining' cinema experiences, 'director's rooms' and the consolidation of smaller, art house/independent cinemas under larger umbrellas - there's such a chain here in Europe, which gives a great chance to see indies/foreign films that are not available at the multiplex. I see that Australia was leading the charge with a more 'adult' experience.
There's definitely a huge market to slice and dice with the right commercial savvy. I'm quite surprised that 24/7 passes are not more frequent. A chain here called Cineworld offers a 'see as many as you like' for around £17.99 a month. That's fantastic value especially with a few of their smaller sites offering good indies.
Btw, Chris, that cinema sounds like good fun in Vancouver there.
When I first came to Australia I was surprised to see a LA PREMIERE screening. I personally hadn’t seen anything like it before in the U.K.
This is how it is described by the cinema chain Hoyts:
La Premiere offers an unsurpassed cinema experience, with the ultimate in comfort, quality, service and style. Enjoy unobstructed views from your luxurious, custom made sofa style seats with super screens for maximum impact. Experience our gourmet menu and reserve wine list with our personalised in-cinema waiter service or simply enjoy a complimentary popcorn and soft drink.
I mean ordering a glass of wine from a waiter while watching a movie. Who would have thought
I have never actually experienced it, I’m too cheap!
The Aussies are leading the way. They don't mind charging you for it, either! Event regularly caned me for $17 a ticket whilst I was there.
Small price to pay for the innumerable benefits of living in Australia! I hear that Perth has been predictably baking these past few weeks. You lucky bugger!