Of course the Today Show will tell you that nice guys are the most successful; it makes the audience feel better.

Typical 'nice guys' absolutely do finish last. Pushover types.

But that's not to say you should go out and be a total asshole.

The key to success is to strike a balance. Know when to be good-natured and kind, and know when to stand up and fight back. Know your strengths as well as your weaknesses.

Does that make sense to you?