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We have seen this movie and heard this pitch many times so if this secret agenda elevates it behind all others, then you should say what it is in your logline.
A spirited attorney travels to scenic Cedar Ridge to broker the sale of a cherished Christmas tree farm. While there she falls for the owner's handsome son but must pull out all the stops when she discovers her boss has secret plans for a colossal strip mall that would be disastrous for the beloved town’s local businesses.
The secret agenda that elevates it should be more than just standard financial gain. It should be grossly excessive greed. The boss has already destroyed several communities with these strip malls. He's already worth millions of dollars but this strip mall will make him a billionaire and that's his goal. To join the billionaire club no matter the cost.
I do have an issue with it being a strip mall though. Malls around America are going under due to people shopping online now. If you need it to be a strip mall then populate it with the most corporate of stores you can find... Starbucks, McDonalds, Apple, Walmart, BestBuy, and a string of phone stores... AT&T, Verizon, T-Mobile with their God awful painfully bright signs in the most nauseating shades of greed.
Just my 2 cents. Take what you need. Leave what you don't.
The secret agenda that elevates it should be more than just standard financial gain. It should be grossly excessive greed. The boss has already destroyed several communities with these strip malls. He's already worth millions of dollars but this strip mall will make him a billionaire and that's his goal. To join the billionaire club no matter the cost.
I do have an issue with it being a strip mall though. Malls around America are going under due to people shopping online now. If you need it to be a strip mall then populate it with the most corporate of stores you can find... Starbucks, McDonalds, Apple, Walmart, BestBuy, and a string of phone stores... AT&T, Verizon, T-Mobile with their God awful painfully bright signs in the most nauseating shades of greed.
Just my 2 cents. Take what you need. Leave what you don't.
Good luck!
Much appreciated. You’ve all helped me whittle it down.