Financial Times reports that Rupert Murdoch, chairman and chief executive of News Corporation, has revealed that Sacha Baron Cohen will do a "Borat" sequel at the company's 20th Century Fox after he completes Bruno for Universal Pictures.

Cohen will next play fashion victim alter ego Bruno from "Da Ali G Show." Murdoch said Fox was not prepared to outbid other studios for Bruno because Cohen would not show the script.

After the film is done, Cohen will "come back and do Borat 2," Murdoch said during an interview at a conference in New York.

In a freewheeling interview at a New York media event Thursday, News Corp. chairman-CEO Rupert Murdoch caused a frenzy when he let it slip that Fox was reteaming with Sacha Baron Cohen on a sequel to "Borat."

The news quickly spread across the Internet and traditional media and had phones ringing off the hook at Fox and Endeavor, which reps Cohen.

The only problem: it wasn't true.

Sources close to Cohen said there was no deal on the table for "Borat 2," and a News Corp. spokesman told Daily Variety that Murdoch "was under the mistaken impression that we had signed a deal."