Two good reasons to post this link: it raises a little bit more awareness for a very worthy cause, and I think it's a fine piece of film-making, particularly for an advert. S'pose that's what happens when you get a BAFTA-winning director and an Oscar-nomiated actress to make it...
Just one question, though: where's Joe Wright's signature 5-minute long, glorious tracking shot???
http://www.cutmovie.co.uk/index_2.html