Quoted from TonyDionisio I think it was 200 mil well spent.

Add another 200 mil for marketing. Those figures are rarely published but it is known that the budget for advertising usually equals, if not more, the budget. Could be, with how this shit has been pushed on people, that the actual marketing bill is double the budget.

Loved it, and will go again. As will my ten year old daughter who turned to me and said it was bloodily brilliant.

Out of the mouth of babes

I feel that if you over think these films they lose their magic. They never...ever....make sense. Just enjoy, if you can. If not, then they're not your thing.

Happy Xmas.

Quickest movie to reach 1 billion worldwide - 12 days. 13 days was Jurassic World. Disney spent 4bill on Lucasfilms -- hasn't even begun to bombard us with Indy remakes yet.

Mickey gonna get some new bling.

Quoted from TonyDionisio Quickest movie to reach 1 billion worldwide - 12 days. 13 days was Jurassic World. Disney spent 4bill on Lucasfilms -- hasn't even begun to bombard us with Indy remakes yet. Mickey gonna get some new bling.

This has been a case study in fantastic marketing - playing on nostalgia, systematically building up the hype...

Just goes to show: with trailers, less is usually more! By way of comparison, the Batman v Superman trailer makes me not want to see it...

I know what you're saying Jonny, but it's still Superman vs. Batman. That's gotta count for something.

Quoted from JonnyBoy This has been a case study in fantastic marketing - playing on nostalgia, systematically building up the hype...

And repeatedly hammering into us. It's everywhere. Even mentioned 'in passing' on breakfast shows by people we know for a fact would never watch it. It's made to look innocent or even disguised as news, but is in fact paid for advertising.

It amazes me at just how easy we are. Even stooping to the level of excuses to back up the programming we don't want to admit is there. N. Korea is just playing compared to how easily we are manipulated as a nation.

Who you calling easy? Ok, you're right -- I am easy.

From 4am till 3pm yesty arve during the NFL games, every ad break showed an ad for The Revenant. EVERY AD BREAK!  I got so annoyed I read up reviews and spoilers for it ( I wouldn't be going to see it anyway as I don't go to the cinema or watch new DVDs anymore) . And it was hilarious reading reviewers mention how quickly Leonardo's near broken off leg heals and in a few days he's running and riding etc thru the snow.

It was driving me crazy even in the BG  when I was playing Candy Crush and reading lol

Leo the lib. I used to like the guy. Still think he's a good actor. Hope his streak of Oscar fails continues. Give the rapist bear an Oscar first. Buwahahaha

Quoted from stevie From 4am till 3pm yesty arve during the NFL games, every ad break showed an ad for The Revenant. EVERY AD BREAK!

They would have paid a heap of cash to run that through the NFL game.

Quoted from JonnyBoy This has been a case study in fantastic marketing - playing on nostalgia, systematically building up the hype... Just goes to show: with trailers, less is usually more! By way of comparison, the Batman v Superman trailer makes me not want to see it...

Totally agree. They showed the entire story line in chronological order, and even gave away a major lot twist and showed the final confrontation.

Seems a waste of time watching it.

Quoted from Scar Tissue Films Totally agree. They showed the entire story line in chronological order, and even gave away a major lot twist and showed the final confrontation. Seems a waste of time watching it.

Unless they have a major, impressive ace up their sleeves, you could probably write the beat sheet for the film, right now. Might be fun to do that, in fact, and see how close we get.

Bit like Terminator Genisys (nope, that spelling doesn't get any less stupid every time I type it). I think I read that even the director couldn't believe the major plot points they casually tossed into the marketing. God forbid you should actually walk into a cinema with anticipation and a sense of a jounrey into the unknown.

Quoted from DustinBowcot They would have paid a heap of cash to run that through the NFL game.

Funny thing is that the ads were for Aussie audiences - the movie starts here on Jan 7. It wasn't to do with the NFL telecast, that just gets shown on an Aussie free to air channel as opposed to Foxtel. But that's the pitiful state of Aussei tv at the moment.  Full of shit reality shows. And they just pump these fucking ads relentlessly.  

Aussie sports telecasts are crap too. The commentators are the worst in the world. And they even mention stupid shows that the channel shows at other times! Ridiculous to see a commentator plug CSI or some other rubbish.  Boganny of the highest calibre.

I watch zero tv about for the NFL and the Aussie Rules and football. It's woeful. Give me books and gaming any day!  And script writing lol

The SW movie opened in Sydney, Christmas Eve, and yet the TV trailers have been relentless before that and since. I turned to hubby the other night and said: Why are they even bothering? I guess greed knows no bounds even after hitting the billion dollar mark And the marketing! I couldn't get any Dr Who in the local shops for Christmas cause it was all dominated by SW - frustrating.

And Stevie, don't even get me started on TV. Apart from a few new programs on ABC and SBS everything is a groundhog day rehash of last year. If something rates well they just keep pumping it out ad infinitum. Thank God other things are available, and for the SBS library of European movies and TV series.  And of course reading and writing. Would go mad otherwise. Want to watch the addictive nature of gaming though, it's been known to break up marriages.

Man, what a crushing disappointment.  This movie was nothing more than a weak New Hope retread.  Let's see, a scraggly teen living on a remote desert planet is pulled into a cosmic adventure, battling Imperial forces and learning that she's imbued with a mysterious power called the "Force", which she uses to help destroy a planet killing superweapon and save the galaxy.  Damn, that sounds familiar.

Force Awakens had absolutely none of the wonder or grandeur of the earlier films and felt more like a tired exercise in connect the dot plot-pointing.  The two leads were absolute ciphers to me, almost like they were mannequins who we followed just to follow the narrative.  And the claims of Rey being a Mary Sue are on the money.  She can fly the Millenium Falcon better than Solo himself, even though she's had zero training.  And can outduel an experienced Dark Jedi who trained extensively under Luke Skywalker and Snoke.  Umm, sure.  There's a point in the film where Finn says to Han Solo something like "We'll just use the Force to break into the fortress."  And Solo responds with "The Force doesn't work like that."  But apparently it does with Rey.  

The scene aboard Han and Chewie's freighter with the cgi monsters running around was pointless and felt like filler.  Frankly the whole movie felt like filler, even Solo's predictable and emotionally hollow death.  

To contrast New Hope with Force Awakens, you can look at the planet destroying scenes.  Did anyone feel any emotion when those four planets were destroyed by the Starkiller?  Probably not, because we knew nothing about them.  But when Leia begs Tarkin and Vader not to destroy Alderaan, and they do it anyway... that had real gut-level impact.  Especially when we see Kenobi's reaction.

The rush job on the script shows all over the place.  It's like JJ and Kasdan didn't have time to come up with a whole new storyline, so they just put a little window dressing on A New Hope.  It would have been much more interesting and daring if they had gone with the Yuuzhan Vong invasion of the galaxy.  

Bottom line, if you saw the first Star Wars, then you've already seen Force Awakens.