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SimplyScripts Screenwriting Discussion Board    Screenwriting Discussion    Screenwriting Class  ›  How to write/include an advert into my script Moderators: George Willson
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  Author    How to write/include an advert into my script   (currently 94 views)
ChristopherW
Posted: April 5th, 2021, 12:28pm Report to Moderator
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I am writing a kids series about robots, I wanted to include an advert about robots how would I go about doing it.

like what would my scene heading be? Do I just add a label and make it clear its an advert. Any advice appreciated.
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Matthew Taylor
Posted: April 5th, 2021, 7:09pm Report to Moderator
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Are we talking TV advert?

If so, is the advert on a TV in a scene? Or is the advert the whole scene?


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LC
Posted: April 5th, 2021, 7:17pm Report to Moderator
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I had the same question as Matt. ?


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ReaperCreeper
Posted: April 9th, 2021, 2:50pm Report to Moderator
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Multiple ways you could do it. There's no strict rule.

"INT. PLACE - DAY

A KID is watching an advert on TV: robots clash and fight against fast-moving, chaotic background imagery."

Or, if the advert itself is important, long, or warrants its own location, you could go further...

"INT. PLACE - DAY

A KID is watching an advert on TV.

TV FOOTAGE

Robots clash in an elaborate studio space and blah, blah, blah."

Something like that. One thing to keep in mind is how you actually want the advert to play. Think of the SCENE you're trying to show: is it a scene of the kid watching the advert, or is the advert itself the scene? If the later, format it as you would anything else.

At the end of the day, this is a fairly fluid issue and clarity is what truly matters most.
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